26 Jun 8 Local SEO Tips: Level Up Your Strategy in 2025 Easy Guide

To get all this data quickly, I use our SEO extension (currently available for Chrome and Mozilla), but you can use any other tool. No “jogging” or “sneakers” mentioned in the title of the post. If you omit one of these aspects, your keyword will collapse – like a tripod without one of its legs. In this guide, we’ll follow 7 essential steps to get sustainable SEO results. In this guide, we’ll take a look at how to transform this knowledge into a sustainable SEO strategy that can bring great results in the long-run. However, this still takes time, resources, and expertise, which you may need more.

• Use a tool like XML Sitemaps Generator to create an XML sitemap for your website.
• An SEO content strategy is a carefully crafted plan to create, optimize, and distribute high-quality content.
• SEO is not a direct response style of marketing, and not all SEO strategies result in an immediate outcome.
• Zhukova has experience consulting small business owners who either want to do SEO themselves or have already started doing it.
• A brand mention doesn’t necessarily include a link back to your website.

High organic SEO rankings and PPC ads can increase brand awareness and credibility. The challenge is that search engines try to be secretive about how the algorithms work, leading SEOs to rely on trial and error to understand what works best. That said, the SEO community has gleaned many insights, which is why the Google Algorithm Leak of 2024 was not Earth-shattering.

Make sure it’s mobile-friendly

To finish off our guide, here’s a quick step-by-step guide to creating an SEO strategy for your website. Negative SEO attacks are fairly easy to detect and address as long as you’re paying attention – that’s why your SEO strategy should include regular reviews of your backlink profile. An SEO strategy is a high-level plan for organizing your SEO campaign to meet its objectives. Results don’t always come immediately—but if you trust the process and consistently try to improve your SEO, you should see incremental results in time. If other prominent websites on the subject link to the page, that’s a good sign that the information is high quality.

In home remodeling and legal, for example, people were more likely to click on ads than in healthcare. And when Local Services Ads appeared in the SERP (which aren’t present in every local category), they often captured a surprisingly significant share of clicks. Searchers looking for restaurants and self-storage tend to be much more GBP-focused and use websites less often (zero-click) than those looking SEO Anomaly for lawyers or home contractors.

Create a content plan

If someone searches a short-tail keyword like “plumber,” they could be searching for a number of things — a list of the best plumbers near them, plumbing services, or even plumbing jobs. Even if you create an effective SEO strategy, it still needs to be reviewed later. You may want to change your approach or implement new trends. Plus, even thorough planning doesn’t prevent you from failure. If you see that your current techniques don’t provide you with the desired results, you should stop and comprehensively analyze your current strategy. At SeoProfy, we believe that a personal approach to each client and custom strategies can lead to results that overcome all expectations!

It has a specific intent, and you can rank for many keywords with cluster pages. For most sites, it makes sense to measure organic traffic, keyword rankings, and backlinks. With clear goals and checklists, you won’t get stuck on any of the site’s improvement stages. Moreover, you’ll be able to avoid your competitors’ mistakes, which will eventually lead to higher rankings, more organic traffic, and, of course, increased sales.

For example, if you have a blog post about an event from five years ago, deleting it may be the best option. If a post is solid overall but lacks depth or usefulness, consider combining it with another piece of content or optimizing it. Indexing issues occur when a search engine tries to access a page on your website but fails to index it. Examples include 5xx server errors, 4xx errors, duplicate URLs, and noindexed pages.