12 Jun How to Do a Website Audit to Improve SEO and UX in 10 Steps

The Google Search Quality Rater Tool takes all of Google’s complex guidelines and puts them into customised, actionable steps you can follow to improve your content and rankings. The improvement checklist is your road map to fix your piece of content step by step. Demonstrating strong E-E-A-T is essential for ranking any piece of content in Google’s organic search results. Contrary to popular belief, duplicate content doesn’t result in a Google penalty, though it does force search crawlers to make a decision about which page should be indexed and ranked. Technical SEO is the collective term for all the factors and best practices that affect the ability of search crawlers and users to access your website content. There are many tools you can use to perform the items in this checklist.

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Used by our team and clients alike, the SEO tools within our RevenueCloudFX suite can help take SEO foundations to competitive rankings. Following our analysis and audit, your BHS Links dedicated account manager will provide actionable and prioritized recommendations for fixing SEO issues across your site. Your business can then decide if you want to fix these issues in-house or leverage your WebFX team. Pricing varies based on the number of keywords and update frequency.

If they guarantee you that their changes will give you first place in search results, find someone else. Successful bloggers should see an increase in all these stats simultaneously. Make sure that all your links work properly, that they are relevant, healthy and with proper keywords. Remember; accessibility refers to crawlers being able to access your pages while indexability refers to those pages being presented within the search engine after being accessed.

• Embracing these tools means you can conduct “free SEO audits” on the fly, anytime, with minimal effort – allowing you to focus more on strategy and less on grunt work.
• Before we move on to the next step, identify which pages on your site drive the most clicks from Google.
• Use tools like SEMrush or Ahrefs to identify overlaps and assign unique keywords to each page.
• Try Webflow for as long as you like with our free Starter plan.
• Creating a website audit report that clearly communicates the site issues found (and what to do about them) is an easy job when you have the right tools.
• This approach is best suited for larger businesses with ongoing SEO needs.

Agency experience

Each issue is properly categorized, shows its importance and tells you how many pages are affected by it. Health Score gives you a high-level overview of your SEO performance based on the number of errors found. The best SEO reporting tool for you really comes down to how much flexibility you need, and how quickly you want to get things done. One of the standout features of My Reports is the built-in AI Summary tool. Or you can customize it further with the drag-and-drop tools. Looker Studio gives you the flexibility to choose how you want to set up your SEO reports.

If you find any problematic links, work to remove them by contacting site owners. Maybe you have lots of links from irrelevant directories or questionable foreign domains. Finally, go to the “Referring Domains” tab and look at the types of sites linking to you. The report labels pages as “Good,” “Needs improvement,” or “Poor.” Expand each issue to see the affected pages. Here, you’ll find separate reports for “Desktop” and “Mobile.” Click “Open Report” at the top of either chart for more details.

A data privacy audit verifies that you’re following applicable data privacy laws and ensures you’re creating a safe space for website visitors. Search engines look for privacy-related pages when determining whether a website is high-authority. Once you’ve found these areas, adjust your CTAs, page design, or content to reduce friction.

You can easily monitor your site’s security status with this report. If potential customers search for your products, solutions, or services, you need SEO to be found and convert browsers into customers. Print ads, on the other hand, come with inherent limitations. Whether it’s newspaper ads, direct mail, or billboards, print marketing involves a direct cost and typically targets a limited geographic area. Moreover, print advertising is often perceived as intrusive, junk, or spam. Many people quickly discard direct mail without a second thought, and magazine or newspaper ads are frequently ignored—or missed entirely by those who prefer digital media over print.