25 Jun Free technical SEO audit with Semrush SEO analysis tools

Others generate content outlines, providing helpful starting points that still require editing and refinement. The true value lies in finding AI tools that offer insights beyond general trends. Free tools can effectively handle a significant portion of your SEO audit requirements. Google Search Console, for example, offers a wealth of data on your website’s Google search performance.

• To wrap up, let’s conclude with key takeaways and the bigger picture of why all this matters.
• You also want to avoid “orphaned pages” — which are pages not linked to by any internal URLs on your site.
• One of the go-to tool suites for SEO professionals, Ahrefs’ site audit tool is powerful enough for marketers at every level to get highly actionable marketing insights.
• Avoid spammy or low-quality backlinks, as they can lead to penalties.
• Next, make sure it’s easy for search engines to effectively navigate your site structure.
• With the GrowthBar Chrome extension, you can access data about any website directly from the SERPs.

SEO Audit Guide: The Complete Guide to Running an SEO Audit

ContentShake AI is a Semrush app with ChatGPT-like natural language processing (NLP) and SEO features. The AI tool automates content creation from ideation to optimization and publishing. Schema or structured data is a semantic vocabulary of tags that you can add to a page’s HTML to help crawlers understand the page’s content.

Surfer SEO

Marketing agencies understand that the foundation of exceptional client service lies in efficient tools–particularly when it comes to site audits. Understand how your URLs fit into your site’s structure and focus on your most valuable pages. Track key SEO metrics and technical insights to refine your strategy and rank higher. These Semrush SEO audit reports help monitor your website to make sure that its site health is improving and you BHS Links can catch all upcoming issues before they become trouble. This report will help you find all of your internal linking issues, carefully organize your website structure, and ensure efficient PageRank distribution.

The journey of a thousand optimizations typically begins with a single step – the SEO audit. You’ll then want to scour the search index for places where non-HTTPS URLs appear. You can use the Index Status report in Search Console to see which version of your site’s URLs are canonicalized.

Regardless, ranking in image search isn’t the only reason to optimize your images, as images can play an important part in your overall SEO. To audit the outgoing links on a single page, you can use the MozBar to highlight all internal and external links and make sure your anchor text is descriptive. Popups and banners that get in the way of content are a common feature of websites, especially on mobile. In reality, Google doesn’t care how you organize your page, as long as you make your structure clear.

For example, instead of saying “Published On” you could say “Last Updated” – as long as the information is true. Google knows when you actually updated your content, so you won’t fool them if you try. To audit Flash, Search Console’s Mobile Usability Report will report if your site uses “incompatible plugins” including Flash. Most modern CMS systems allow you to easily define OG and other social metadata, and even define defaults for these values, so it’s best not to leave them blank.

Typically, this would primarily include the core pages of your site rather than every single blog post. Uncover content enrichment opportunities with AI-powered analysis. Your SEO audit services include SEO support and training from our team. So, if you need someone to walk your developers through a fix or need someone to explain a fix, we’re here to assist. An SEO audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results. This is also the step where you evaluate the topic clusters for SEO, interlinking your content with blog posts and resources that cover sub-topics.

If you’ve been following Google’s search guidelines, your content already has the potential to be featured as a source in AI summaries. This will send the selected prospects to the Link Building tool, where you can set up a new project for your domain. Sites that link to your competitors are excellent prospects since they’ve already shown interest in your niche. To evaluate how you stack up against competitors, use Semrush’s Domain Overview tool. If you’re seeing unexplained traffic drops, it might be useful to check for manual actions. If you notice your traffic suddenly dropping right when these major updates roll out, you’ll need to research what the update targeted and fix those aspects of your site.