25 Jun How to Create an Effective SEO Strategy in 2025

Speaking on a popular podcast, at an industry event, or hosting a joint webinar are excellent content collaboration opportunities to help you earn links organically. However, they aren’t as powerful as links from other relevant industry blogs, as Google knows you can fill out these profiles yourself. These links are easy to create and help Google understand that you’re a legitimate website. If you have a local business, you can use a tool like BrightLocal to identify citations (review websites like Yelp, NextDoor, etc.).

Your Audience and Building Personas

Navigate to “Backlinks.” Here you’ll find a comprehensive table with data on BHS Links the competitor’s backlinks. After setting up your project, navigate to the “Issues” tab and search keywords like “mobile” in the search bar. Because the search intent behind the keyword “best video editors” is commercial. Users are looking for video editing software options rather than a definition for what a video editor is. This method involves spotting keywords your competitors are targeting yet you aren’t.

Metadata refers to the information that you provide Google to describe what your webpage contains. Important aspects of metadata include title tags and meta descriptions. When you conduct a search on a search engine, each result is presented with a headline and description letting you know what kind of content you’ll find on the page. Providing Google with that information will help both searchers and Google understand the most important parts of your pages.

Set Up and Learn Google Search Console

The purpose of a content audit is to assess the quality, relevance, and performance of existing content to identify opportunities for improvement. It is a strategic process that helps website owners and marketers make informed decisions about content creation, optimization, and overall content strategy. Keyword research is the process of identifying the specific words and phrases that people search for to find information, products, or services on the internet. Keyword Research is an important step in understanding what the user is searching. Add the keywords that matter most for your business, and the tool will track your rankings daily. The more high-quality backlinks (i.e., backlinks from reputable websites) you have pointing to your pages, the higher your site’s authority in the eyes of Google.

Marketing with HubSpot

• These are longer and more specific phrases that visitors are likely to use.
• Many businesses overlook SEO entirely, believing that having a website is enough to attract customers.
• It was (and still is) the most complete guide to link building out there.
• The alt tag, on the other hand, is the text browsers will display instead of an image for visually impaired visitors or if the image doesn’t load.

Some of the affected companies were also “false positives,” penalized for but innocent of using the black hat tactics Google wanted to suppress. When you create a site with Wix, a mobile version of your site will automatically be created for you. You can find this version by toggling to the mobile icon in the editor. We recommend reviewing this mobile version to ensure that it looks the way you envisioned and that all site elements are easily findable.

If you click on one of the pages, you can see all of the keywords that page already ranks for. Google’s Hummingbird update allows Google to go beyond simple keywords. And those 373 posts generate 571k+ search engine visits per month. But where you use your keywords is just as important as how many times you use them. You probably already know that you should add keywords to pages that you want to rank. Learn the basics of AI SEO, including key use cases and tips for those who are new to these tools.