12 Jun On-Page SEO: The Definitive Guide + FREE Template 2025

While backlinks from such sites are most often marked as “nofollow” or “sponsored”, the benefits you get from putting your business out there are hard to ignore. A link from an old and reputable source such as Backlinko is infinitely more valuable than a link from a small startup that just went online a few months ago. As their names suggest, exact match anchor texts include the specific target keyword of the page that’s being linked to.

It’s handy as a free off-page SEO tool that can inspect any page or site’s SEO health, so you can quickly check if you must reach out for guest blog posting. A URL slug is the text that comes after the main domain BHS Links and slash in a web address, like squarespace.com/blog. Write a slug that incorporates your keyword and identifies your website structure when possible.

Increased Domain Authority/Domain Rating

For example, if you’re looking to guest post and build your reputation off-page SEO, you should focus on maintaining a consistent brand and quality. However, if you’re merely looking for a vessel to build links, you can spend less time and focus on a standard production. Just because your link is on a medium- to high-authority source doesn’t mean you’re out of the woods. Google updates detect the natural or unnatural presence of links and can penalize websites that appear to have been built for the sole purpose of manipulating rank.

Off-Page SEO: The Techniques You Need For Better Rankings

Search Engine Optimization is the technique or process of optimizing your website and its content to increase its ranking on a search engine. Almost 94% of people who Google something clicks on links on the first page only. Keep in mind that SEO is concerned with organic traffic and not paid search results.

They’re likely to help when you want a product review, event promotion, social media share, or backlink. Follow up after the event to maximize your off-page SEO efforts and build more links. Share a roundup post, send a thank you email to attendees, and encourage people to share their feedback. Incentivizing reviews can promote engagement and improve your site’s E-E-A-T. Having a lot of reviews can significantly boost your site’s visibility and reputation.

Related Guides

If your site information is found useful by audiences, it will also encourage visitors to return. Pages with increased visits helps SEO, as it signals to search engines that your site is an authority on your chosen topic. Adding keywords to your URL helps explain your page content to search engines and users, as well as reflecting where the page sits in your website. For example, squarespace.com/pricing helps search engines categorize the page as a plan pricing page and makes the page content clear for browsers before they even click through.

• On-page SEO is one of the three main SEO branches, which include technical and off-page SEO.
• Digital PR involves using PR techniques to gain backlinks and is now the link-building tactic of choice for many SEOs.
• It’s handy as a free off-page SEO tool that can inspect any page or site’s SEO health, so you can quickly check if you must reach out for guest blog posting.
• The backlinks and mentions from event promotions strengthen your domain authority, making your website more competitive in search results.
• For example, you can earn brand mentions across social media while the event is being promoted.
• When all contacts are assigned, it’s time to move on to the last step.

Are there links to pages you could add to help visitors find information they need? Could you replace any links or move a link to help guide someone to the next page? Make sure all pages are linked correctly in your header and footer navigation too. User experience considers the ease, smoothness, and accessibility of use for visitors to your site. It includes many factors, but the following are some of the most important.